1
Department of International Trade and Finance, Düzce University, Düzce, 81100, Türkiye
Abstract
The purpose of this research is to investigate the determinants of intention to use and usage satisfaction as a mediator based on an extended UTAUT2 model in the case of online food delivery platforms, i.e., Yemeksepeti, in Türkiye. Combining post-adoption and continuance views, the study constructs the model of continuance intention by including performance expectancy, effort expectancy, social influence, facilitating conditions, price value, habit, trust, and online ranking & review as predictors of behavioral intention and usage satisfaction as an intervening variable. The data were gathered from users of a major online food delivery service and analyzed through structural equation modeling. Results show that performance expectancy, trust and online ranking & review have significant positive impact on behavioral intention; while the influence of effort expectancy, facilitating conditions, price value and habit are not significant. Social influence has a positive and significant, but negative, effect on behavioral intention. Intention to use is a strong predictor of usage satisfaction. Mediation analysis further reveals that usage satisfaction mediates the effects of performance expectancy, trust, online ranking & review, and social influence on behavioral intention. The results suggest a contextual substitution of UTAUT2 relations in the context of established digital platforms.
Keywords
User experience,UTAUT2,mobile applications,digital marketing
How to Cite
Ata, S. (2026). The role of user experience in consumers’ purchase intention for food: An Extended UTAUT2 Model in mobile application context of YemekSepeti. International Journal of Eurasia Social Sciences, 17(64), 520–535. https://doi.org/10.70736/ijoess.2254
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