Mental health is a critical component shaped by the interaction of biological, social, and cultural factors, enabling individuals to maintain functionality in daily life. In Turkiye, the prevalence of mental disorders is around 20%, and children of parents with mental illness are at risk. The interaction between mental health and child protection systems, along with the way media frames such incidents, influences public perception and policy processes. This study analyzes how media reports framed a widely discussed incident in Ankara/Turkiye on February 10, 2025. Focusing on a case where a mother diagnosed with schizophrenia physically harmed her three children, resulting in the death of two, the study examines news reports from 13 of Turkiye’s most-followed news websites. Using qualitative content analysis and based on Framing Theory, the study evaluates the reports in terms of language use, stigmatization, ethical violations, and proposed solutions. The findings reveal that the media portrayed the incident as an individual tragedy, using sensationalist language. The language used in the reports reinforced stigma. Privacy was not respected, and systemic issues were overlooked. Emotional reactions were prioritized over expert opinions and solution-oriented approaches. To promote responsible journalism, ethical reporting guidelines should be developed, ensuring privacy protection and avoiding sensationalist language. The media should collaborate with mental health and social work professionals to raise public awareness, prevent stigmatization, and support access to mental health and child protection services.