NIYAZI GÜMÜŞ; GÜLZIRA ZHAXYGLOVA; MAIYA MİRZABEKOVA. USING TURKISH SOAP OPERAS (TV SERIES) AS A MARKETING COMMUNICATION TOOL: A RESEARCH ON TURKISH SOAP OPERAS IN KAZAKHSTAN. International Journal of Eurasia Social Sciences , [S. l.], v. 8, n. 27, p. 390–407, 2017. Disponível em: https://rrpubs.com/index.php/ijoess/article/view/900. Acesso em: 17 may. 2025.