A STUDY ON CONSUMERS' PERCEPTION ABOUT CHINESE PRODUCTS AND THEIR WILLINGNESS TO BUY

Abstract

In recent years, the People's Republic of China has become a huge centre of manufacture. Many of the products circulating in global markets are manufactured by China. Such products, which reach very big sizes in quantity, can be bought for very fair prices. Involving a range of many different prices and qualities, Chinese products are used by consumers in conscious or unconscious ways. The purpose of this study is to determine the general opinion, attitude and behaviour of consumers regarding Chinese products that are widely used in our day. The influence of the country of origin on buying behaviours is also addressed by the study. For this purpose, a questionnaire was administered to 319 consumers. A frequency percentage analysis was used to assess the data collected, and the t-test, variance analysis and cross tabulation were utilized to study the approach towards Chinese products by the participants according to their characteristics. Results showed that a majority of consumers have a negative attitude against Chinese products, that they do not want to buy these products, and that country of origin has a significant influence on their buying preference.