TURKEY SUPER LEAGUE, ENGLAND PREMIER LEAGUE AND GERMANY BUNDESLIGA COMPARATIVE INVESTIGATION OF THE SPORTS SPONSORSHIP OF FOOTBALL CLUBS

Abstract

The purpose of this research; Turkey and the UK Primier League and Super League to investigate the sponsorship of the German Bundesliga football club. Professional football clubs have an organizational structure with high economies and a large number of stakeholders. Sponsorships, one of the sources of these economies, are vital for football clubs. With the awareness of these economic needs of the clubs, companies prefer sponsorships to achieve their own goals. In this sense, the sponsorship preferences of the football clubs of the three countries have been researched sectorally. Qualitative research method was preferred in the study. Generally, data collection technique in qualitative research method; The data obtained through observations, interviews, documents and questionnaires are analyzed with an inductive approach and reported descriptively. In this context, the UK Bonus with Turkey Super Lig League jerseys chest and arms and sponsorship of German Bundesliga football club to investigate data were obtained. Then the obtained data were grouped and classified. As a result, Turkey, Germany, Britain's highest level of spreads chest and arms almost all the clubs in the league sponsorships. Sectoral market in the UK and Germany Division, Automotive, stood out banking and finance sectors in this case as a sector in Turkey has spread to many areas, overall group of companies in Turkey are outstanding sponsorship of white goods and construction sectors.